The Jellybean Vitamin Company.

Ellie’s Jelly Beans are not just vitamins in a new shape - they're a smarter, science-backed way to get your daily nutrition, ensuring true potency and daily protection, so your vitamins deliver their full power and results
  • Vitamin B12
  • Power Up Multivitamin
  • women’s balance
  • Pure Sleep Essentials
  • Immunity Booster
  • Vitamin C
  • Pure Greens Essentials
  • Healthy Metabolism

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  • Jelly Beans ARE the next big thing. I take all my vitamins with Ellie. So effective! :)

    Carry D.

    Verified

  • Honestly, I can feel the difference around my cycle - I don’t feel drained anymore!

    Adriana S.

    Verified

  • I was skeptical. But my nails are actually growing faster and my skin feels clearer

    Chelsea R.

    Verified

  • Ellie’s Jelly Beans actually work! My skin feels smoother and my hair looks fuller. Love these

    Jessica P.

    Verified

  • My doctor recommended Ellie, and I feel like my immune system has been stronger

    Debra A.

    Verified

  • I wasn’t sure jelly beans could really help with sleep, but these are surprisingly effective

    Chelsea M.

    Verified

Doctors Agree: Jelly Beans Are the Most Effective Way to Take Vitamins

Effective Like No Other Format

BioShield™ protection locks in active ingredients, delivering efficacy that ordinary gummies or capsules can’t match.

Sun & Oxygen Protected

Our coated BioShield™ safeguards actives against oxygen, light, and heat - ensuring ingredients stay powerful.

Durable & Stable

Never sticky, never fragile. Designed to withstand shipping, storage, and real-life conditions.

Delicious & Crisp

A unique jelly bean experience - crunchy on the outside, chewy inside, and genuinely enjoyable to take every day.

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The science behind Jelly Beans

Powerful as a capsule. Delicious as a gummy.

Ellie’s nutritional jelly beans are more than just a new format - they’re a scientific breakthrough in supplement delivery. Each bean is crafted with a protective multi-layer coating (BioShield™ Technology) that locks in potency by shielding active ingredients from oxygen, sunlight, and heat.

This means vitamins, minerals, and botanicals remain stable, effective, and true to their label claims. Unlike sticky gummies or fragile capsules, jelly beans are durable, reliable, and enjoyable - delivering capsule-grade efficacy in a delicious, crisp form you’ll actually look forward to taking every day.

X2 Vitamin Potency
Partial Potency
Stable & Durable
Sticky & Fragile
Crisp
Chewy
Sun & Oxygen Protected
Degraded

What everyone asks us

Our Story & VALUES

Ellie was founded in 2022 in Boston, Massachusetts by Dr. Eleanor “Ellie” Marcus, a nutrition scientist trained at Harvard School of Public Health, together with a team of 14 wellness entrepreneurs.

At Ellie, we believe daily wellness should be both clinically reliable and delightfully simple

Our mission was clear from the start: to solve the two biggest problems in supplements -pill fatigue and underperforming gummies. Capsules are effective but difficult to sustain in daily routines. Gummies promised a fun alternative, yet too often came with added sugar, low potency, and poor stability in heat or storage.

Ellie was built as the next generation of nutrition delivery. Powered by our patented BioShield™ Technology, Ellie jellybeans lock in nutrients by protecting them against oxygen, moisture, and time. The result is a supplement that delivers capsule-level effectiveness, remains 3X more potent than gummies, and is genuinely enjoyable to take every day.

OUR TEAM

Dr. Eleanor Marcus, Founder & Chief Formulator
Nutrition scientist trained at the Harvard School of Public Health, with over 12 years in clinical nutrition research at Massachusetts General Hospital. Dr. Marcus is passionate about solving pill fatigue and making wellness enjoyable. She’s also a mom of two, and built Ellie to be something her own family would actually look forward to taking.


Rachel Cohen, Head of Product Innovation
Former R&D lead at Nestlé Health Science, where she developed functional food and supplement products. Rachel brings deep expertise in ingredient sourcing and formulation. She’s a mom of three, and believes supplements should fit naturally into busy daily routines.


Dr. Mark Tan, Director of Clinical Research
Holds a PhD in Nutritional Biochemistry from Stanford University. He has published over 20 peer-reviewed papers on bioactive delivery and nutrient stability. At Ellie, he oversees clinical validation of formulas to ensure every product is evidence-based. On weekends, you’ll find him running marathons and testing new recovery protocols.


Sarah Patel, Head of Community & Customer Experience
With a background in wellness coaching and brand building at Whole Foods Market, Sarah ensures Ellie always puts real people first. She’s passionate about building supportive communities around health. A yoga teacher and mom of one, she helps bridge the gap between science and everyday life.

Advisory Board
Ellie works closely with an advisory board of physicians in dermatology, women’s health, and metabolism, who review and guide each new product launch to ensure clinical standards and safety.

OUR BioShield™ Patent

BioShield™ is Ellie’s patented protection system that locks in the power of vitamins and nutrients. By shielding them from oxygen, moisture, and heat, every jellybean stays stable, potent, and effective - right until the last dose.

The result: 3X more potency than gummies, capsule-level results, and a format you’ll actually look forward to taking every day.

Are Jelly Beans Safe?

Of course, yes. Ellie jellybeans are formulated by nutrition experts and backed by clinical standards to ensure both safety and effectiveness.

They’re made with no added sugars, non-GMO ingredients, gluten-free, soy-free, nut-free, and with no artificial colors or flavors. Every batch is tested for quality, stability, and purity - so you can trust that what you’re taking is safe and beneficial.

In short: Safe, clean, and designed for daily use.

Where are your products manufactured?

All Ellie products are proudly manufactured in the United States in facilities that follow strict cGMP (Current Good Manufacturing Practices) standards.

Every batch is tested for purity, safety, and potency, so you can trust that your jellybeans meet the highest quality standards - from the first bite to the last dose.